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Because Intelligence
Because Intelligence


Boston, MA, USA


Hardware · Software


11-50 employees



founded in


We're a team of Marketers, Brand Experts, Data Scientists, and Engineers, with a passion for changing how Marketers start conversations with their consumers. We're tackling the massive problem virtually every consumer brand faces today: 64% of consumers will choose, avoid, switch, or boycott a brand based on its stand on societal issues they care about. Today's generation of consumers is the most disloyal in history. Why? Because they won't stay loyal just based off products, unlike their parents before them. They insist on buying from socially responsible brands that stand for the causes they support. We're solving for this through the Because SaaS Belief Marketing Platform. Because helps the 80% of U.S. consumer businesses who give back to charity, to build long-term brand differentiation with their consumers through belief-based social media engagement, rather than product advertising. How it works: Because uses proprietary machine learning algorithms to produce a daily curation of the highest quality "matches"​ for Marketing teams to organically engage their ideal influencers, who are live on social talking about the same social causes their brand supports. Then they can share their story out with their network, and give you an opportunity to expose your brand to potential customers through common beliefs. And eventually, turn them into loyal customers. Because helps Marketing teams reduce customer acquisition costs by moving away from paid influencer engagements and product-driven advertising, to organic Because engagements with micro-influencers who just so happen to already love the causes you love. We'd love to meet new customers, talent, and investors. Reach out to us at learn@becauseintelligence.com

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